This short article explores how the media landscape has changed over the past few years.
In the present day, online platforms have made it substantially simpler for everyone to create and share material. Formerly, creating content for a broad audience necessitated access to a series of essential resources and financing. Currently, with making use of mobile phones and typical digital technologies, digital media content examples like short form videos, website articles and podcasts can be easily created with just a few basic devices, as well as reaching a large audience, really quickly. This has opened the door for more diverse voices, particularly those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, implying that social media has produced a space for underrepresented neighborhoods to share their stories.
The rise of internet content has completely changed what is indicated by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Generally, a small group of professionals, such as newspaper editors or journalists, who would develop material for big audiences who mainly just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen significant modification, making the consumption and ease of access of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public conversations, rather than just the major media companies and so as a result, mass here media is no longer controlled by a couple of big voices. Instead, it is spread across countless user narratives around the globe.
In the digital media landscape, what we see on the internet is mostly elected by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own programmed system to put forward new material and advise material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are created to keep people stimulated by recommending and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that people are subjected to, developing more division and bias amongst users around social concerns. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media platforms in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.